As an innovation strategist and digital transformation consultant, I specialize in blending technology, creativity, and human-centered design to drive impactful change. With a background in solution advisory, AI strategy, and community engagement, I have worked extensively with organizations to reimagine customer experiences, craft compelling narratives, and integrate emerging technologies into business strategies.
My expertise spans design thinking, applied storytelling, and digital innovation, enabling me to create immersive experiences that enhance engagement and foster collaboration. As a TEDx speaker and panelist at global forums, including the G20 Interfaith Forum in Italy and the Youth Forum in Jordan, I am passionate about leveraging creative tools for intercultural dialogue and social impact.
Beyond corporate innovation, I co-founded Masraha, a social enterprise that applies theater and psychological sciences to promote well-being and creativity. Whether leading strategic initiatives at SAP, curating innovation workshops, or pioneering new methodologies in community engagement, my mission remains the same—bridging technology with human experience to shape the future of innovation.
