About
Together with the Miebach office in Jeddah, KSA - Miebach GCC - We are the # 1 Enabler for changing the Supply Chain and Logistics Game across Industries in MENA by supporting the Market in making the Leap into a new Era.
I embarked on my professional journey at Miebach in Frankfurt, Germany, in 2010, after completing my Bachelor’s degree in Business Economics at Frankfurt University.
During my early years at the company, I actively contributed to a host of multifaceted projects with strategic clients like Lufthansa, Clarins, REWE, Renault and Danone Waters to name a few.
In doing so, I cultivated a profound understanding of diverse industries, spanning FMCG, Retail, Cosmetics, Pharma & MD, Industry/High Tech, Spare Parts, and Air Cargo.
Concurrently, I pursued and attained an MBA, balancing my academic pursuits with my demanding professional responsibilities.
My project management portfolio focused on supply chain optimization undertakings, including assessments, profiling, network designs, inventory optimization, and simulation to cohesively align business objectives with the broader supply chain strategy.
In 2018, I was appointed as the Head of the FMCG and food industry sector in Germany, before moving on to my current position as the General Manager, leading the Miebach UAE office in Dubai.
